AEW

Centered on extreme authenticity, this line required meticulous attention to detail. I oversaw the translation of live-action talent into physical figures, focusing on high-fidelity facial likenesses and intricate clothing details to deliver a product that stayed true to the on-screen source material.

Directed the development of a flagship mainline wave featuring ‘first-time-in-line’ characters. This project involved a complete ‘from-scratch’ workflow—overseeing the conceptualization and execution of original sculpts and detailed deco sheets to ensure a high-quality debut for every character.

image credit: @aic_podcast

Developed in tandem with Unrivaled 14, this wave focused on maximizing production efficiency through strategic reuse of tooling. I curated a talent selection that optimized existing molds for high-impact redecos, while successfully navigating and pivoting through significant creative shifts from initial concept to final production.

Optimized development budgets by prioritizing tooling reuse and production efficiency. Strategically introduced fresh product offerings via meaningful redecos and innovative soft goods, including the high-profile debut of Willow Nightingale as a first-time figure in the line.

Credit: squaredcirclephotography

The Jazwares Vault launched as a premium direct-to-consumer platform targeting high-end collectors with exclusive AEW and ROH figures. I played a key role in driving product development for the line, from executing core design assets to pitching high-concept, fan-favorite releases. Notable contributions include ideating and developing the ‘Legacy of Sting’ 3-pack and the stylized ‘Sketch’ edition of Orange Cassidy.

Credit: squaredcirclephotography